While most e-reading apps are fairly similar, one stands alone. Wattpad does three things that create a truly mobile-first experience.
First, it gives anyone the ability to write inside the app. If you love to read and want to try your hand at writing you can just get started on your smartphone.
Second, it serializes books into individual chapters. There is no need to fear writing a whole book, you can just get started chapter by chapter. This lowers the barriers to entry for authors.
Third, it allows readers to comment on stories inline, or after each chapter. This gives authors the feedback they need to make continuous improvements to their works.
Put those together and you have a mobile-first reading powerhouse. It’s no wonder that Wattpad currently has 40 million users reading 150 million stories for over 200 million hours per month.