Readings

Here is some of what I have been reading since August 3rd:

• How to Create a Million-Dollar Business This Weekend
  Noah Kagan is brilliant, and every startup entrepreneur should read this article.
• Evolutionary Psychology Applied to Marketing & Cosumer Behavior | Evolvify
  “…it really astonished me in reading consumer behavior textbooks, advertising textbooks, and course syllabi from business schools that people were still using Myers-Briggs, they were still talking about Jungian archetypes. They were still using all of this psychology that’s been out of date for at least 30 or 40 years as if it’s still valid and as if we can’t do any better”
• Keynotopia
  If you're comfortable in PowerPoint, you now have the tools to prototype mobile and web apps
• The Start-Up Act: Blueprint for an Innovation Recovery – Brink Lindsey – Business – The Atlantic
  "The proposals contained in the Startup Act represent a kind of 'greatest hits' collection picked from a far broader set of promising reform ideas."
• Consumers Find Ways to Spend Less and Find Happiness
• A Richter Scale for Markets
  Econophysics is the study of markets through the lens of physics, particularly earthquakes.