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Copy This
Published on 07/12/07
by willpate
Don’t worry about people copying what you do, worry about when they stop.
No matter what you make, people are going to copy you. It’s getting easier and faster to share ideas, rip and burn content and commoditize technology. You don’t even need to be on the same continent anymore.
Pro tip: start studying the copies and the copiers to stay ahead. Knowing the number of copycats, their talent, the market response to their copies, and the parity gap all give you an edge. Clever innovation will keep you at the head of the pack.
A variation of Jeffrey Zeldman on having your design stolen.
That's it. What Next?
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