How about Microsoft the convicted monopolist?

Trust in the people behind a product is not as important in all industries.

Market share reflects the product and the competitions’ products much more than the company.

In fact, in the classes I taught at university, I used to ask my students about companies that had been found guilty of violating corporate laws (e.g. the Forzani Group with Sportchek) and most people said they would still shop at those stores.

I suppose the bigger a company gets, the less work they have to do to maintain their credibility among their customers?

Mind you, as consumers and advocates, we can continue to hold companies accountable for their actions. Eventually (I hope), things will change.

Anyone who thinks they can “market themselves” as socially responsible, caring, and/or hip is dead wrong. You have to actually be those things…and then people will gladly use your product, give you money, and evangelize your company.

Someday they’ll all learn and we’ll be honored with parades and medals.

That or we’ll be poor ex-community ambassadors living in caves on some island.

Whatever. It’s still fun to help create a product and company that people care about.

-Evan