Will Pate's Blog - Peek into a mind of boundless curiosity

Market Share is Trust Materialized

Published on 13/03/07
by willpate

I love when a high placed, respected marketing person comes along and validates what I’ve told hundreds of companies over the last few few years. When they boil it down into a simple, inarguable point, it’s all the better. James Stengel, Global Marketing Officer at Procter and Gamble, recently said this brilliant little quote.

Market share is trust materialized.

This is something a lot of companies frankly are not prepared for. Earning and keeping people’s trust is not an easy job. You can’t do it with glossy marketing and a token Corporate Social Responsibility rep, it takes company-wide commitment to deserving people’s trust. Having a community manager or ambassador is just the start, they’re a membrane – not a magical antibody that creates a healthy organism.

That's it. What Next?

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