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Tower Records Lost Their Community Then Their Business
Published on 09/10/06
by willpate
Community can make or break a bricks and mortar company, just like they can web company.
Tower USED to be about community around music, and enabling that community through stores that felt like they catered to your desire as a music fan. The Brea Tower was amazingly fun, and at any point you’d find skate punks outside, hipsters inside, awesome music playing and people geeking out in the video section about some anime. Then they moved it to a two story “Borders like” space in “Downtown Brea” (sarcasm intended) which sucked the living soul out of the experience. You don’t want escalators at Tower. No, the Tower lesson isn’t about the Internet destroying brick/mortar, its about loosing a sense of community.
Ethan Kaplan: Lessons to be Learned From Tower Records
technorati tags:music, towerrecords, community, marketing, business
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