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Geek lovers make the best geek marketers
Published on 20/08/06
by willpate
A girl friend of mine was recently explaining that geeks madethe best lovers. Her logic was that most didn’t have the mostfulfilling social experiences in school, so they payed close attention to what their significant others wanted. Geek boys with the right attitude were casanovas in waiting, she said.
Queen of tech passion, Kathy Sierra, is talking about how marketing to geeks should be like a good lover. I think what’s she’s saying can be applied to most kinds of marketing too.
That’s where the marketing-as-good-lover model comes in. A good lover is NOT afraid of finding out what his (or her) partner wants. A good lover does NOT view it as “selling out” if he does things simply because it’s what the other person wants. A good lover does NOT believe it’s a compromise to try to be more popular, if being popular means making things more stimulating, exciting, sexy, enticing, compelling, appealing, and attractive. A good lover respects that our perception matters. A good lover respects and trusts us.
…Why does a lover go out of his way to do things for us? (besides the obvious–that he’s hoping for a repeat)
Because it’s rewarding. Full stop.
Geek marketing should be like a good lover – Creating Passionate Users
All the best marketers I know in the web industry are these kind of people. Most of them don’t act like you would expect marketing people to act, and think of their customers as their community.
Personally, I’m a geek-first kind of marketer: I was a geek longbefore I merged people, communication and geek skills together intogeek marketing; and a large percentage of our community at Flock to are geeks. I don’t know if that makes me a good lover or not *wink*, but I do love the people in my community. The trick of course is not to be geek exclusive, but that’s more for another post.
technorati tags:marketing, community
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Comments on Geek lovers make the best geek marketers
2 Responses
Jess
20/08/06
“Her logic was that most didn’t have the mostfulfilling social experiences in school, so they payed close attention to what their significant others wanted.”
Reminds me of the movie, Revenge of the Nerds!
Patty Foster
20/08/06
Geeks are cool. (it’s waaaaay better than being a nerd!)